Stroked Ego was conceived in the fall of 2009 by the company’s founders, Kevin Martin and Mike Mainville. Wanting to bring more variety to the Ottawa retail sector, they began to shop for potential brands and product lines. The results became the groundwork for the concept of the one-stop shop: a store that provides fashion accessories, personal grooming and fashionable clothing that is geared towards the modern man.


“...you want to stroke their ego”

The name was coined at a family gathering. Describing the direction of the concept, someone paraphrased the intentions of the store by expressing “...you want to stroke their ego”. The concept now had its second dimension.


Taking possession of a Centretown Ottawa location, renovations began to re-design a century old space with hardwood floors, tin ceilings and a brick wall. Combining modern style, white walls, chrome and glass accents gave a fantastic showcase for the products.


On May 17, 2010, after 6 months of planning and implementing, the vision was achieved and the doors opened at the original location. After 5 years, it was decided to relocate.  Now the Vision has been reimagined at our new location, 131 Bank Street.


If you are looking for the best in denim driven clothing, swimwear, skin care & wet shaving products, underwear and fashion accessories, Stroked Ego is the destination.


Stroked Ego carries a large assortment of men’s underwear (Andrew Christian, Pump, Saxx, JM, Diesel, Bjorn Borg, and Calvin Klein among others).  Knot Lab Bowties, leather belts, socks by Good Luck, Unsimply Stitched, Uptown Sox and Bjorn Borg, as well as great clothing by Blend, Casual Friday, Matinique and Parasuco Jeans. With Ottawa’s largest selection of cufflinks, gloves and scarves, a variety of skin care & shaving products and a wide selection of gift ideas, Stroked Ego is the place to find that perfect item to give or get!!




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