Ambiance This beard balm smells like an afternoon game of poker sitting around smoking cigars and drinking a fine aged cognac. Definitive masculine smell, gentlemen's club. Cedarwood, fresh leather, zesty lemon, cognac and spicy tobacco. Properties Our beard balm is crafted by hand with the finest oils, butter and bee wax. Beard balm acts as a moisturizer that goes straight to the hair follicules and prevents hair from growing brittle, especially in cold, windy environments as these weather conditions cause the natural moisture of the beard area to wick. Hydration around this area helps prevent flaking, dandruff and skin dryness. This moisturization prevents general itchiness and irritation of the skin below the beard. Beard balm primarily works below the surface of the skin by working as a grooming tool, making the beard itself more manageable, neat and smooth, especially when paired with a beard oil. Beard balm, because they are made of solid oil are less shiny than just beard oil. This makes the beard look healthier as well. Application Beard balm can be applied daily and is generally put on the beard area after an oil is applied after showering or cleansing in order to have the opened pores easily absorb the oil. Remember, oil, butter, bee wax and water do not mix. Before applying be sure to at a minimum towel dry. Once your beard is dry and lightly oiled, take some balm with the back of your nail, friction it in your hands and rub into your beard down to the root and skin. Ingredients: Bee wax, Shea butter, Argan oil, Jojoba oil, Coconut oil, Fragrance, Vit E.